Friday, 7 August 2015

Double-take, # 175

Dr Faustus has submitted this for the grammatical hideousness in the ‘If’ clause (actually not one, since it lacks a verb; it has now been corrected). However, since the item comes from ‘a magazine for the global citizen’, not a dedicated marketing publication, the jargonistic phrase ‘Customer Reactions’ seems inappropriate, as well as ungrammatical: the relation between the nouns should be shown by a possessive form. The opening paragraph revisits the ‘NestlĂ© problem’ mentioned earlier this week:

Link: Good, ‘Naked People Took Over a Coffee Shop […]’
your for you’re; ‘Customer Reactions’; Nestle for NestlĂ©

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