This came via Dr Faustus, and I’ve left it intact as sent. On the one hand, it’s good to know that a big company is giving its staff praise and feedback (however generalized and vague); on the other, the phrasing and punctuation are poor, and the ‘objective and motto’ — as two nouns, requiring a plural verb — seem to be less than clearly communicated:
The heart of the text is the motto, here erroneously presented as the blended adjective everyday (as in ‘products for everyday use’, where everyday means daily and/or usual) in a place demanding a separate adjective and noun (every day). The apostrophe at the end of the displayed motto is inexplicable.
The content is puzzling, and tends to emphasize that these conferences are a pointless exercise, an expanse of time that must be filled, thus generating meaningless ideas and fake enthusiasm. I don’t know about you, but I don’t need my local Co-op to ‘WOW’ me, or even ‘wow’ me. (What does Head Office have planned?) Exceeding my expectations is not necessary; meeting them, by providing well-stocked shelves and well-trained, friendly and efficient staff, is perfectly adequate.
The content is puzzling, and tends to emphasize that these conferences are a pointless exercise, an expanse of time that must be filled, thus generating meaningless ideas and fake enthusiasm. I don’t know about you, but I don’t need my local Co-op to ‘WOW’ me, or even ‘wow’ me. (What does Head Office have planned?) Exceeding my expectations is not necessary; meeting them, by providing well-stocked shelves and well-trained, friendly and efficient staff, is perfectly adequate.
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