Spellchecking Is Never Enough, # 150

Kieron Hayes has sent in this excellent mangle, commenting: ‘I’m assuming that they provide a marker pen for this role’:

The job posting seems to have originated with recruitment agency SF Group (‘seriously focussed on recruitment’), and the copy later provides an illogical shift in perspective (’The ideal candidate will have extensive experience in writing online copy across all platforms. You must have strong editorial and proofreading skills with a highly creative approach with the ability to captivate online audiences’). Investigation reveals that the key error (bogs for blogs) was corrected, but not before being reproduced online (in 27 places, according to Google). The appalling apostrophe catastrophe stands.

I have no idea whether it continues, but it used to be standard practice in some HR companies to rewrite CVs in their house style, sometimes with added errors. Many potential employers, of course, would have no idea that the errors were not the candidate’s own…

writing copy for the website, bogs and social media avenues; companies online marketing strategy