Apostrophe catastrophe, # 73

Hypercorrection by the BBC — but however many times it’s repeated, it’s still wrong:

Link: BBC, BBC One, Watchdog (6 November, 2014), ‘Owner’s [sic] Direct’

The company’s name is shown correctly in the logo on the videoclip (shown above) and again, twice, in its response, which is reproduced on the BBC’s webpage. So why all the apostrophes?

Owner’s Direct [for Owners Direct]