It’s not until the end of this text, when potential female customers are presented as an afterthought, that the reader realizes that the product is intended only for men. From the mangling perspective, the problem is the ambiguity arising from the failure to insert a word after the final possessive noun:
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| Source: Sunday Times Magazine, 26 October 2014, p. 24 |
Women’s what? Shops? Sizes? Dreams? Not well conceived. At least there’s an apostrophe, which can’t be said for the company website’s use of the same word and its male equivalent:
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| Link: Berghaus |
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