Spellchecking Is Never Enough, # 111

Exhibit A was found in an email from House of Fraser on 7 February 2014. Unfortunately, although an apostrophe is inserted where there should be one, and none where there shouldn’t, the message seems not to have been proofread:

Exhibit B is a double-page spread in the Rugby Observer, in which the newspaper’s headings omit the apostrophe, as do most of the advertisers (and note the bonus Mothers Day), although the hotel wins kudos for using the possessive correctly:

Link: Rugby Observer, 6 February 2014, pp. 14-15

In case it’s too small to see properly (a zoom function is available on the publication’s website if you want a closer look), highlights include the bet-hedging wedding venue that has some-with-and-some-without, and the pub that recasts 14 February as ‘Valentine Day’, presumably in order to avoid the pesky apostrophe issue entirely.

As far as I can see, there’s not a single reference to the saint for whom the day is named…

you boudoir; Valentine Day; Valentines Day; Mothers Day