Monday 28 October 2013

Double-take, # 26

Here is the rather perplexing opening line from a (fairly) recent advertisement by Morrisons:


Definitions from the Oxford Dictionaries website show that this is indeed a tautology:

Link: Oxford Dictionaries, ‘fillet’
Link: Oxford Dictionaries, ‘debone’

It may be, of course, that in fishmongers’ jargon, debone and fillet relate to different actions,* but of course the advertisement is aimed at the general reader…


* Does anyone know?

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