Wednesday 28 August 2013

Double-take, # 16

This recent news report qualifies in a couple of categories. Here are the headline and subhead:


The oddities occur in the subhead, the key issue being the superfluous ‘cheaper’: if something costs ‘almost 30 times as much’ as an alternative, that alternative is self-evidently less expensive.

In addition, surely the pharmacy would claim the expense, not claim the expense back, from the NHS. Nor is it accurate to say that the pharmacy ‘gave’ the prescribed cod liver oil to patients: presumably at least some of them were paying a contribution towards the cost of medication (the prescription charge is currently £7.85) as well as contributing, or having contributed, towards the NHS via taxes.

 A sentence later in the report also provides a puzzle:


What ‘it’? The pronoun is a long way from its antecedent and the sentence as it stands makes it seem that the company neuters its pharmacists…

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