Dr Faustus, recently returned to the UK, has been noting problems with literacy in Reading (as in Berkshire, not reading as in books), where nominations are currently being solicited for the Reading Retail Awards, in categories such as My Favourite Coffee Shop:
The above is a detail of a poster, but research shows that superfluous apostrophes appear in several places on the Awards website, such as the homepage and the Award Categories page, where it's unclear how many judges are evaluating the entrants. There's also an excess of exclamation marks…
Dr Faustus then noticed another poster, right next to the Reading Retail Awards one:
Presumably there weren't enough apostrophes left after the Awards people finished…
Dr Faustus then noticed another poster, right next to the Reading Retail Awards one:
Presumably there weren't enough apostrophes left after the Awards people finished…
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