Saturday 1 June 2013

Double-take, # 8

Including an apostrophe in the top line of this advertisement for Peter Christian jeans would have helped the grammar and thus the meaning, but it wouldn't have made the phrase less ambiguous: does the 'special' apply to the offer or the reader(s)? The main issue occurs further down, however, where it seems that someone has done a copy-and-paste job on autopilot:


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